Brightwater | Senior Living Communities

04 : Print Collateral & Portfolio Case

Created a comprehensive Branding campaign for Brightwater located in Myrtle Beach,
SC area. Designed and maintained brand standards for the Independent Living Booklet, Assisted Living brochure and Portfolio Case. Independent Living booklet features a tab system that is die-cut to reflect the curve of the company logo. The tabs create user-friendly system to look up the top referenced materials. While it anchors the Identity of the parent company it also showcases the unique look and feel of this beautiful campus.


• Goal was to unite look of parent company to all locations
• Create unique look for each campus within Branding Standards